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Register for Priority Access to your .au Domain Name

From 24 March, Australian organisations will be able to register domain names in the 2nd level, like netninjas.au, directly!

What’s that mean? Essentially if you have a .com.au website, you can now have a shorter, easier to type .au. Either to replace what you have, or to run alongside it.

So for example, www.netninjas.com.au can become www.netninjas.au

If you’re a business, association and individual with a local connection to Australia you’re eligible to register any .au direct name through Net Ninjas.

Register for your .au Domain Today

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Get your new .au domain name extension to protect your business online

From 24 March, Australian organisations will be able to register domain names in the 2nd level, like netninjas.au, directly!

Registrants with an existing .au domain name/license (e.g. a registrant who holds domainexample.com.au) will have the first opportunity to register the exact match of their existing domain name at the direct level (e.g. domainexample.au) through the Priority Allocation Process. That priority lasts 6 months. In other words, if you already have a domain name, and want the .au – you’ll get a 6-month priority to get it.

In the event more than one eligible registrant applies for Priority Status for the same .au name, the name will be allocated according to priority categories, which will be determined by the creation date.

If you would like to apply for priority rights to register your domain name in the .au space, simply fill in this form and we will be in touch to start your priority application

Register for .au Priority Registration
The New Australian .au Domain

A new, shorter Australian domain name

  • It’s shorter – .au uses less space than .com.au. So, fit more into your social media posts
  • For everyone – It’s not just for businesses. Individuals can get them too
  • More creative – You can choose any name for your .au, not just a trademark
  • More options – You can create multiple .au domains to protect your brand or redirect to established site
  • Credibility – Having a website gives your business credibility and builds trust.
  • Visible – Australian domain names show up higher in local search engine results.
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