From 24 March, Australian organisations will be able to register domain names in the 2nd level, like netninjas.au, directly!
Registrants with an existing .au domain name/license (e.g. a registrant who holds domainexample.com.au) will have the first opportunity to register the exact match of their existing domain name at the direct level (e.g. domainexample.au) through the Priority Allocation Process. That priority lasts 6 months. In other words, if you already have a domain name, and want the .au – you’ll get a 6-month priority to get it.
In the event more than one eligible registrant applies for Priority Status for the same .au name, the name will be allocated according to priority categories, which will be determined by the creation date.
If you would like to apply for priority rights to register your domain name in the .au space, simply fill in this form and we will be in touch to start your priority application