Search Engine Optimisation (SEO) is the process of improving the online visibility and presence of a website in web search engine’s unpaid results, known as natural or organic SEO.
In general, the higher a website displays within results from a search query, and the more frequently a website appears in the search results list, the more visitors it will receive. These visitors can then be converted into customers, resulting in more calls to action, online sales or brand awareness for your business.
As an Internet marketing strategy, SEO considers how search engines work, the algorithms which dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimising a website involves optimising the content within the website, ensuring that focus keywords are used enough within the content of pages, creating posts and specialised content types, optimising HTML and webpage structure, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines and strategically increasing the number of backlinks, or inbound links.
Search engines are constantly changing their algorithms for the ranking of websites within their indexes. In response, many companies are beginning to take a different approach to their Internet marketing strategies. Net Ninjas can help with your organic SEO, Internet Marketing Strategies and paid Search Engine Marketing as well as Social Media Marketing.
When creating an SEO strategy, we focus on either local search engine optimisation, national or international searches. National and international SEO take a great deal more work and time to achieve results as the completion is far greater. Therefore, these SEO strategies typically cost more than a local SEO package.